Salespop.net talks about Embracing change. In these trying times we need to embrace change both professionally and personally. We need to set goals for the future but we also need to embrace the uncertainty of it all.
The pandemic is a good time to be creative. For the fitness industry that means that should think about ways to embrace the “Black Lives Matter” philosophy into your club. You could try and employ some black people as staff members whether as a Personal trainer or in management. This is also a good time to embrace diversity and welcome people with disabilities into the gym.
For Fitness instructors we can embrace personally and think about delivering most of your trainings online as many people might not want to come back to the gym straightaway. This is a time to develop new skills and learn more about yourself. For new instructors now would be a good time to develop your marketing plan for clients.
Gyms need to accept the new reality of not many people will want to go back straight away after it is open. Many people will still be working from home and will be happy about not having to commute. So they might have to stick with online for a while. Even then they would have to offer their sessions casually or at a lower cost as many people would have lost their job.