Soft drink is widely advertised in the US market.
There is a high rate of sugary drink consumption for adults and children. In 2018 Pepsi Max was responsible for the soft drink advertising. The American Heart Association says that teens and young children should consume 25g of sugar. Most soft drinks have about 30g of sugar in there.
Now that we are in the Coronavirus times, it is time to think about how much sugary drinks we consume. Advertisers should ban all soft drink ads.
The sugary drink market in the US
The sugary drink market is quite large in America. Here they have the Dr Pepper brand, Snapple, iced teas, sports drinks, coke, soft drinks and flavoured juices.
The 24 beverage companies in the US had spent $1038 million on advertising alone in 2018. TV was the main media that the sugary drinks were advertised on. Advertising for children’s drinks were $21 million in that year alone. Advertising for regular soda was $568 million dollars. Coca-cola and PepsiCo remained the biggest companies to spend money on their advertising. The ads on TV were viewed a lot by children and teens. Diet soda’s advertising costs were $296 million. From 2013-2018 total advertising for sugary drinks increased by 26%.
Advertising for iced tea cost a lot and it had the biggest spending increase in 2013-2018.
The impact of sugary drinks on your health
If you drink them everyday for a long time you would get
- Tooth decay- they have so much sugar that it can damage your tooth enamel.
- PMS issues- women in particular. Too much sugar can lead to this.
- Obesity would skyrocket- you would be overweight
- Diabetes would be on the rise
Should sugary drinks be banned from TV advertising?
My answer is yes. In order for us to be a healthier nation, we must stop the overconsumption of soft drinks and that means fewer TV ads. The TV ads for these things could be taken up by ads for healthier products such as healthy snacks and protein bars. The sugary drink ads should be done at an appropriate time such as after children are in bed or at school.