The other day I saw this ad at the tram stop of a super thin woman and I was really infuriated. I know its activewear but really. The Everyday Magazine posted this article just today about it.
People see that ad and think “gosh I want to be skinny just like her” and now they think that they need to eat less to be just like her. Think cutting calories and diet culture. We know that diet culture has been around for a long time. Think the Devil Wears Prada where all the games of I’m so fat are played. The fitness industry is known for that sort of thing. Be lean and be small they say. Not be big and beautiful.
But what people don’t know is that she might be airbrushed. That might not be her actual look.
These days I am being bombarded with lots of six week transformations and pictures of before and after which we don’t need. This is happening on Facebook a lot. These ads really make me cringe and that’s not what the fitness industry is about. We are about being healthier and we need to accept ourselves for who we are not what we look like.
The Covid19 period is a time for everyone just to survive that period and look after themselves. We don’t need to be demonised and felt ashamed of just because we gained weight during that period. Its normal ok?
When it comes to exercise you should just be happy that you’re doing it and not have a care in the world what you look like. You don’t need all that stress. Just live in the moment.
We’re fighting a pandemic and not your body, so we don’t all that stress. We already get enough of that at work and at home, thank you very much!