Cheap ways for businesses to market their products during COVID19

Everybody’s hurting during these times. The industries that are most hurting are the ones that come into contact with most people such as your hospitality ones and health and fitness. Gone are the days of free food for all when there is an opening as businesses cannot afford to give away free food and not have customers come back. For example gyms now can’t give away free passes due to the restrictions.

Photo by Vlada Karpovich on

So what the gyms do now is to film their workouts and deliver them online for people to do at home. Most Personal trainers now have an online system to train their clients. They usually develop their own websites and write their own posts. You can do this too. I use WordPress for business and its about $400 per year. In there you have your own domain and SEO checker. SEO is search engine optimization and that’s important for businesses to be found on all types of domains.

The power of social media

During the two to three months of lockdown people have been using #savehospo on Instagram to help save the hospitality industry. People have also been using the Support Small business sticker in their stories to talk about how good that business is.

Many businesses have been doing Live Instagram TV and its worked for them. Its free and thousands of viewers have watched their posts.

Most businesses have a Facebook page which people can write good or bad things about the business. Businesses can also promote their goods there.

A lot of businesses are doing competitions where people can win stuff just by liking their page and commenting on their posts. This will hopefully encourage people to share their posts and spread the awareness.

Some of the big brand companies are doing videos and then posting them on Youtube. This way they will get a few subscribers and maybe who knows, some people in the door

Helping others

This is a time of need and many businesses should help others who are vulnerable. I’m thinking about digitally donating funds to charities like the Salvos Red Shield Appeal.

Consider selling stuff online

And using services like Afterpay. You could do this via your blog or WordPress site if you have the business plan. Or you could sell on Amazon.

Our blog stats for April

As April was the height of the coronavirus, there wasn’t as much activity on the blog compared to March where there were nearly 300 views. It is Autumn in Melbourne but not many people ventured out due to coronavirus restrictions. Moreso many people were super bored at home.

Most of the views were from the US which had the highest death rate. India was next as they too had just started the pandemic. The busiest day and time was Saturday.

April was a rather depressing month where the rates of depression increased and the numbers of calls made to Lifeline doubled. As a result there were only a couple of new followers.

As people got bored we got about 15 new followers on Instagram. Many people liked our pictures and some even responded to our posts. Our breakfast bowl with Chia got 7 likes, followed by the new runners which got 6 likes. Free pho got 5 likes. Our run in the city also got 5 likes as well as the one at Middle Child. Our Les mills body combat video got 19 views. Our RPM one got 23 views.

The video with Scomo got 49 views. It was the one where he considered places of worship a workplace. People wanted to know about the lockdowns.

April was national Autism month so the Tilly.the.bug running photo got 11 likes. My run around Ascot Vale got 9 likes. Everybody is into the running and Les Mills bug since the gyms are closed. The one about 51.4kg weight got 10 likes as people are obsessed with weight.

Lets hope that with this month we get more views and likes as people are in lockdown and are looking for happiness and recipes. And low cost living.

Social Media during the Coronavirus

People are using more and more social media to connect with the outside world. There are dating apps like Tinder and What’s App. So we wonder has social media usage gone up during the Coronavirus and what do people think about this new thing?

Photo by Tracy Le Blanc on

According to TIME people are using it to react to the strict measures that the countries have put in place. Take for instance the US. The Americans use Facebook and Twitter to facilitate conversations relating to the virus. But this sort of information can make us more anxious about what’s to come ahead.

The Listwire says that we can learn about what the other parts of the world are doing about the pandemic. Social media gives us a glimpse of what is going on, on the other side of the world.

So has the usage of social media gone up in the pandemic?

The answer is yes as we are confined to our homes. People are selling more and more of their stuff online (Yahoo Finance). People are blogging more and more and many of them are applying for IZEA’s influencer marketing program.

People are also seeing their friends online as well as doing live workouts.

So what should we do in the months ahead?

  • Use social media as a way of catching up with friends and limit the time on social media, unless you are an influencer
  • Limit your time with the Coronavirus news- this is a crazy time for people and people will get anxiety.