When we talk about sales in this industry we are talking about membership sales and class packages.
During COVID19 the Health and Fitness Industry has taken a huge hit due to closures and going online. Most people elsewhere have lost their jobs and without Jobkeeper the industry will not be able to survive.
Hence gyms have had to have scaled back their classes for a little while now. Its hard to find the consumer confidence.
Salespop.net says that it is hard to forecast sales during the pandemic and after it due to the many lockdowns. Online training has been in demand during the last few months as we bunker down and stay at home. One way they can forecast sales is by using the data that they got when people downloaded their live workouts. Gyms and fitness centers have been putting up live workouts for those to follow.
If it is a big firm or a company they can use statistical analysis in figuring out who visited the gym when it reopened. And then they can rebuild from there. That’s not the case with every gym though- Victoria is one example of being forced back into lockdown.
What we can hope for gyms in a post COVID world is they are COVID safe and are treated more like an essential service as exercise is medicine. And gyms are safe. But unfortunately, too many cowboys and girls are ruining it for everyone else.