Everybody’s hurting during these times. The industries that are most hurting are the ones that come into contact with most people such as your hospitality ones and health and fitness. Gone are the days of free food for all when there is an opening as businesses cannot afford to give away free food and not have customers come back. For example gyms now can’t give away free passes due to the restrictions.
So what the gyms do now is to film their workouts and deliver them online for people to do at home. Most Personal trainers now have an online system to train their clients. They usually develop their own websites and write their own posts. You can do this too. I use WordPress for business and its about $400 per year. In there you have your own domain and SEO checker. SEO is search engine optimization and that’s important for businesses to be found on all types of domains.
The power of social media
During the two to three months of lockdown people have been using #savehospo on Instagram to help save the hospitality industry. People have also been using the Support Small business sticker in their stories to talk about how good that business is.
Many businesses have been doing Live Instagram TV and its worked for them. Its free and thousands of viewers have watched their posts.
Most businesses have a Facebook page which people can write good or bad things about the business. Businesses can also promote their goods there.
A lot of businesses are doing competitions where people can win stuff just by liking their page and commenting on their posts. This will hopefully encourage people to share their posts and spread the awareness.
Some of the big brand companies are doing videos and then posting them on Youtube. This way they will get a few subscribers and maybe who knows, some people in the door
This is a time of need and many businesses should help others who are vulnerable. I’m thinking about digitally donating funds to charities like the Salvos Red Shield Appeal.
Consider selling stuff online
And using services like Afterpay. You could do this via your blog or WordPress site if you have the business plan. Or you could sell on Amazon.